Privacy Policy

Effective Date: August 1, 2024

This Privacy Policy describes how www.auravella.shop (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Policy Modification:

Auravella.shop may change this Policy from time to time to reflect how we are collecting, processing, and sharing your data. If we make changes, we will notify you by revising the effective date at the top of this Policy. If we make significant changes that materially affect your privacy rights, we will provide advance notice and make that clear on the Auravella.shop website or other services, or contact you by another means such as email, so you can review the changes before continuing to use the Services. Your continued access or use of our Services after receiving notice of changes constitutes your acknowledgement that you accept the updated Policy.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Your personal data includes information such as:

Name
Address
Telephone number
Date of birth
Email address
Other data collected that could directly or indirectly identify you

Our Privacy Policy is intended to describe how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update, or otherwise take control of your personal data that we process.

If at any time you have questions about our practices or any of your rights described below, you may reach our Data Protection Officer (“DPO”) and our dedicated team by contacting us at support@auravella.shop. This inbox is actively monitored and managed so that we can deliver an experience that you can confidently trust.

What information do we collect?

We collect information to provide the best possible experience when you utilize our Services. Much of what you likely consider personal data is collected directly from you when you:

Create an account or purchase any of our Services (ex: billing information, including name, address, credit card number, government identification);
Request assistance from our customer support team (ex: phone number);
Complete contact forms or request newsletters or other information from us (ex: email); or
Participate in contests and surveys, apply for a job, or otherwise participate in activities we promote that might require information about you.

We also collect additional information when delivering our Services to ensure necessary and optimal performance. These methods may include:

Account related information: account number, purchases, product renewals, information requests, customer service notes.
Cookies and similar technologies: track browsing behavior, links clicked, items purchased, device type, and analytics. This may also include location (IP address) to personalize services.
Data about usage of Services: metadata, log files, cookie/device IDs, location info, device settings, language preferences, error data, and interactions with features/content.
Supplemented Data: from publicly available databases or third parties, combined with information we already have to improve records and provide relevant products/services.

How do we utilize information?

We use your information only for purposes you consented to, to deliver purchased Services, or as required/permitted by law. These uses include:

Delivering, improving, updating, and enhancing our Services;
Diagnosing problems, identifying security risks, and needed enhancements;
Detecting and preventing fraud and abuse;
Collecting aggregate statistics and analyzing usage;
Communicating with you regarding products, services, surveys, or promotional offers (with consent where required).

We may share information with trusted third parties only to perform services on our behalf, including payment processing, advertising, surveys, analytics, or customer relationship management. All third parties are contractually obligated to use your data only as directed.

Communicating with you

We may contact you via email, SMS, phone, or automated messages regarding:

Transactional or service communications
Offers for additional products/services (if consented or allowed by legitimate interest)

You may opt out of marketing communications by contacting us at support@auravella.shop.

Compliance with legal, regulatory, and law enforcement requests

We cooperate with government and law enforcement officials to comply with legal obligations. Information may be disclosed to protect rights, property, public safety, or to prevent illegal or unethical activity.

Website analytics and targeted advertising

We use analytics tools (e.g., Google Analytics, MixPanel) to understand usage and improve services. Persistent cookies identify returning users. Targeted ads may be presented based on activity and interests. Opt-out links:

Sharing Personal Information

We share Personal Information with service providers only as necessary to provide Services, comply with laws, or protect rights. Examples include Shopify (Privacy) and Google Analytics (Privacy, Opt-out).

Using Personal Information

We use your personal information to provide services, process payments, fulfill orders, and update you on products, services, and offers.

Lawful basis (GDPR, EEA residents)

Processing may occur under consent, contract, legal obligation, vital interests, public task, or legitimate interests.

Retention

Personal Information is retained until you request erasure.

Automatic decision-making

No fully automated decision-making with legal/significant effects is used. Shopify may use limited automation for fraud prevention.

Your rights (EEA residents)

You may access, correct, update, or delete your personal data by contacting support@auravella.shop. Rights include objection to automated decisions, access, correction, deletion, and unsubscribing from marketing communications.

Third-party Websites

Links to third-party sites are not covered by this Policy; please review their privacy statements.

Security

We follow industry best practices to protect your personal data. Credit card info is encrypted with SSL and AES-256.

Cookies

Cookies improve browsing experience, remembering actions/preferences. Types include:

Strictly Necessary
Preference
Analytics
Personalized content/advertising

Do Not Track: No special action is taken in response to DNT signals.

Changes

We may update this Policy to reflect changes in practices, operational, legal, or regulatory reasons.

Complaints

Contact support@auravella.shop to lodge complaints; you may escalate to relevant data protection authorities.

SMS Marketing

We use SMS for order updates, reminders, marketing offers, and cart reminders.

Contact Us

For questions or complaints, contact us:

Email: support@auravella.shop
Address:
Uptrend Creations LTD
418 Broadway STE N
Albany, NY 12207
United States